Visual ID for TV 2 Pride
TV 2 brings together all the Danes! We uncovered a P in our logo and gave it rainbow colors. These were slanted to match the existing identity. The logo shows that TV 2 supports diversity in general and Pride Festival specifically.
The logo was presented at the Pride Parade to positive feedback and was exposed to more than 40,000 festival goers. It is seen as a reassertion of TV 2s core principles.